ITAP- Legibility and Tone of voice.

Legibility

What makes a piece of visual communication legible?

For a piece of visual communication to be legible, whether it is on a billboard, magazine cover or a website, it has to be clear to read and easy to understand visually for the audience.

As you can see from the images I have show above you can straight away see which one is the legible example. Colours are an important feature in legibility. If you look at the two images above, in the list of bad contrast colour combinations, the text appears blurry and it is almost impossible to be able to read, especially from a distance this is because the colour of the text is two similar to the background it is on and has a very poor contrast. But then if you look at the other example, good contrast, simply choosing colours that have a high contrast to each other makes a big difference, its a lot more clear easy to read and has a much more legible outcome.


Tone of voice

When communicating visually with an audience its important to include a tone of voice, it is one of many ways of getting the message across without causing any confusion. If the wrong tone of voice is used for something people can sometimes get mixed meanings. Tone of voice can be produced either by using image or text.

 

Above here are some examples i created of tone of voice used correctly and incorrectly.

You should be able to see that the writing on the left is correct; the right tone of voice has been used with each word to show how the word would sound like or feel like. But then if you look at the words on the right hand side you may notice that there is something not right, it gives mixed messages to the person reading them. This can lead to confusion to the audience. This is an example of bad tone of voice. Simple font faces and sizes can make such a difference to the outcome of a visual piece of communication when used correctly.

http://blogs.sitepoint.com/2009/05/20/focus-on-typography-part-1-contrast/

ITAP- What is illustration?

Audience

How an audience is important

An audience is a case study, it gives you something to work with and work for. Its important that an illustrator understands the audience he or she may be working with. This will help them end up with a more relevant idea to that particular audience. Knowing your audience will allow you to heighten the level of communication you are focusing on and for an illustrator it is crucial to have strong communication skills. Illustration is to get a message across to someone and tell somebody something in a visual way. Depending on the audience the way something is produced can differ in many ways, for example;

 This is an image of the front of a book and you can straight away see that it at aimed at children before you even read the title. You wouldn’t use this style of illustration on the cover of a book for an older audience, as it wouldn’t appeal to them much. It is designed to stand out to children, as that was the target audience. Children were the case study.

Inspiration

How are illustrators inspired?

Inspiration can be triggered off by pretty much anything, anywhere, and for an illustrator; this is the key thing to their creativeness.

Illustrators can find their inspiration from almost anywhere, whether it be from there own artistic imagination or something they have visually seen around them, anywhere they go. This is why you may see illustrators carrying around sketchbooks or notepads. This is so while they are observing what’s going on around them, if they see something which sparks off an idea they can simply draw, note down and record it there and then, so later on, they can come back to the idea and experiment with that they have collected. People and places can be important aspects to be inspired from too, especially children. Children tend to be a lot more open to their imagination, the younger the mind the stronger the imagination. This can bring the artist to think in a more immature way to allow them to be more creative within their work, especially those of children’s book illustrators.

http://www.windmill.nildram.co.uk/images/goldilocks.jpg

ITAP- Connectivity

Originality 


So, What is originality? Being independent with your own ideas. It is also said to be the earliest form of something, which can be then copied from. But there again, Does originality even exist? Iv found that this could be a more relevant question to ask, and have eventually come to the conclusion that maybe in fact… it doesn’t. I have been Looking at some examples of today’s contemporary art, I can see how similar some of the pieces are in comparison to some that were created hundreds of years ago. In some cases I find myself wondering, who was the first person to come up with the ‘original’ idea in the first place, and then I begin to question if whether or not, they themselves have also previously looked at another persons first idea or theory and somehow re-worked or re-contextualised it.

This has now brought me to discuss another key principle, this being about ideas that have been re-contextualised. Can they still be seen as contemporary?

Edouard Manet- Luncheon on the grass
1863

This painting was produced in 1863, and to me this is an original idea and concept, well, as far as the term original may go that is. But then below we have a re-contextualised outcome of the theory. This was produced in 1982 and you can automatically see that it has been re-worked in a much more modern approach, the idea is the same but using photography to portray the image, was more relevant and appealing to the audience present at the time of when it was produced. Therefore, can re-contextualised ideas still be contemporary? I am going to say, yes. Although the initial idea may not be original, but the way that Andy Earle has approached it has put a new and almost original identity on the whole concept of Edouard Manet's painting.

Andy Earle- Bow Wow Wow
1982